The massage therapist business is one of the most lucrative. This is perhaps because the main reason why people need massages is for relaxation. After a long day of hard work, who would refuse a massage? To be a successful therapist, though, one needs to cultivate one of the following traits.
Whether they offer Swedish, shiatsu or remedial massages, every therapist must be able to promote themselves. This is especially important to attract the new clients. Every therapist must be able to put word out there about themselves and use multiple channels to be able to attract new customers. Unless employed, ultimately the therapist will be responsible for their own business. They therefore must pack business management skills together with their massage skills. They must combine the massage part of the business with the finances, human resource management and marketing to build a successful enterprise.
They might be good at their job but there will not be a shortage of professionals in the same locality who are just as good as they are. Every therapist must therefore recognise the need to win over customers using the small things. For instance, they must not only perform relaxing massages but must also learn the art of creating a relaxing atmosphere. They can achieve this by manipulating the lighting, using soothing scents or playing relaxing music.
New customers cannot judge the business from its service delivery, especially if they have never had a massage before. They can only rely on word of mouth and their experiences with at the massage clinic. This calls for an overall effort from all the employees involved in the process. It is the small things that make the difference whether customers stay or not. Especially important in the service sector is the level of customer care received. Everyone must create a welcoming and accommodating atmosphere for the client whenever they visit.
Massage is not just about the procedure. The therapist themselves must have proper communication skills. They must be able to communicate the procedure to the client and any concerns they might have. They must be articulate and clear when they give instructions and ask questions. Communication skills also involve good listening skills. They must be able to listen to the concerns of every patient they work with.
A good therapist needs to be knowledgeable. With the right knowledge, the therapist should be able to administer a wide range of techniques and practices. With the right education, they will be able to convince sceptical clients. Education in this line of work should be continuous. A good way of ensuring constant growth is by joining a professional chiropractor organisation.
Massage therapy requires some manual input. Every therapist must therefore have physical stamina and manual dexterity. Depending on the massage technique employed, they will be required to stand for extended periods, apply pressure on tight muscles with their hands and move their patients’ bodies in different angles. The best in the business have a great sense of empathy. They must be able to not only deliver a relaxing massage but must also improve the well being of their clients.